Daily Scoreboard
Sales Volume
$0
Commission Earned
$0
Avg Transaction
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Close Rate
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Progress to Daily Goal
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π Log Customer Interaction
Today's Interactions
No interactions logged yet today. Every customer goes here β buyers and non-buyers.
π
This Week at a Glance
Generate Your Own Traffic β Nobody Waits for Ups
The shift in mindset: Top salespeople don't compete for what walks in the door β they build a pipeline so full that they could leave the floor and still have more business than they can handle. You're not a floor salesperson anymore. You're a private furniture consultant who happens to work at R&F. Customers seek you out. They bring friends. They refer neighbors. They remember your name first.
Your Personal Traffic Machine
π± Social Presence (Free, Daily, High ROI)
βFacebook Personal Page + Business Page: Post 3x/week. "Just helped a family completely transform their master bedroom β this is before and after." Tag the store, never the customer without permission. Use before/after room photos.
βInstagram/TikTok: Short videos. "This is what $350/month gets you in a bedroom set on our 72-month plan" (show the room). These go viral locally. One video = 10 leads.
βFacebook Groups: Join every Binghamton/Johnson City buy-sell, new homeowner, interior design group. Don't spam β answer questions. "Anyone know good furniture stores?" β she answers personally, not as a saleswoman but as an expert.
βHer tagline in every post: "Ask for [Name] at Raymour & Flanigan Johnson City β I'll take care of you personally."
ποΈ Real Estate & New Homeowner Pipeline
βPartner with 3β5 local realtors. Every closing in Broome County = someone who needs furniture. Offer realtors a gift card or referral thank-you for every customer they send. "My furniture person is [Name] at R&F β call her, she'll hook you up."
βPull Broome County new deed filings (public record, check county clerk site monthly). Send a handwritten card: "Congratulations on your new home β I'd love to help you make it feel like yours. Ask for [Name] at R&F."
βApartment complexes: Introduce yourself to managers at Binghamton University area apartments, Vestal complexes. New tenants need furniture. Leave cards at the office.
βSenior transitions: Connect with local senior centers, elder law attorneys, assisted living facilities. When a parent moves to assisted living, a child inherits a house that needs refurnishing. This is a high-ticket, high-empathy sell.
π€ Referral System (Turn Every Sale Into 2 More)
βThe "VIP Card" System: Give every buyer a personal business card that says "Show this to [Name] at R&F β she'll make sure you're taken care of." Make them feel like they're giving their friend a gift, not a referral.
β30-Day Check-In Text: One month after delivery, text every customer: "Hey [Name]! Just checking in β are you loving the [piece]? Would love to see a photo if you've styled the room!" This triggers them to think of who else they know.
βBirthday/Anniversary follow-up: Note these in the Book of Business. A text on someone's home anniversary ("Hard to believe it's been a year since we set up your bedroom!") generates more referrals than any ad.
π’ Employer & Community Partnerships
βLarge local employers: UHS/Wilson Hospital, Binghamton University, BAE Systems, Lockheed Martin, state government offices. Talk to HR about employee perks/discount programs. One corporate partnership = dozens of customers.
βChurch communities: Sponsor an event, donate a small item to a raffle. "Donated by [Name] at Raymour & Flanigan." Every person at that event now knows her name.
βInterior design students: Connect with SUNY Broome or BU design programs. Students need showroom access; she gets referrals when they work with clients.
π³ Bring-Your-Own-Financing Strategy
Just like buying a car β customers can walk in with their own pre-approved financing and she can still close the deal. This removes the #1 barrier: R&F financing declined. It also builds loyalty because she helped them find money when no one else did.
βHer script for pre-visit: "Before you come in, I want to make sure we have every financing option available to you. If you're a member of Visions FCU, CFCU, or any local credit union, it's worth calling them to see if you can get pre-approved for a personal loan β sometimes the rate is better and it gives us more flexibility on price."
π¦ Local Credit Unions
β’ Visions Federal Credit Union
β’ CFCU Community Credit Union
β’ IBM Southeast Employees FCU
β’ Broome County FCU
β’ Greater Binghamton FCU
β Personal loans, often 10β18% APR, no promo needed
β’ CFCU Community Credit Union
β’ IBM Southeast Employees FCU
β’ Broome County FCU
β’ Greater Binghamton FCU
β Personal loans, often 10β18% APR, no promo needed
π² Buy Now Pay Later (BNPL)
β’ Affirm β monthly installments, soft credit pull
β’ Klarna β 4 payments or monthly
β’ Bread Financial β higher limits for furniture
β’ PayPal Pay Later
β Often approved where bank cards are declined
β’ Klarna β 4 payments or monthly
β’ Bread Financial β higher limits for furniture
β’ PayPal Pay Later
β Often approved where bank cards are declined
π¦ Regional Banks
β’ M&T Bank personal loans
β’ Chemung Canal Trust
β’ NYCB / Flagstar
β’ NBT Bank
β Ask for personal installment loan, not credit card
β’ Chemung Canal Trust
β’ NYCB / Flagstar
β’ NBT Bank
β Ask for personal installment loan, not credit card
π When R&F Financing Is Declined
1. Stay calm β "No problem, let's look at other options"
2. Ask: "Are you a credit union member?"
3. Suggest Affirm on their phone right now
4. Offer layaway / hold if needed
β Script in the Scripts tab
2. Ask: "Are you a credit union member?"
3. Suggest Affirm on their phone right now
4. Offer layaway / hold if needed
β Script in the Scripts tab
Book of Business β Your CRM
Total Contacts
0
π₯ Hot (follow up now)
0
Past Buyers
0
Need Follow-Up
0
+ Add Contact to Book of Business
Financing Hub β Make the Monthly Number Work
π― The Golden Rule: Never Lead with the Total Price
Always lead with the monthly payment. "This bedroom set is $127 a month" lands completely differently than "$9,200." Use the calculator below in every conversation. The 72-month plan is your single most powerful selling tool β it makes everything affordable.
72-Month Payment Calculator
Monthly Payment
$69/mo
72 payments of $69.44 Β· $0 interest Β· Total $5,000
Say It Like This:
Room Package Monthly Comparison (72-month, 0%)
Outside Financing Sources
When R&F Synchrony is declined, don't lose the deal. Walk through this list with the customer right there in the store.
Step 1 β Try Affirm on Their Phone (2 min)
Go to affirm.com or the app. Pre-qualify takes 60 seconds, soft credit pull. Approves many customers that Synchrony declines. Limits up to $17,500. Monthly installments. Script: "Let's just check real quick β it won't affect your credit score."
Step 2 β Visions Federal Credit Union
Largest local CU. Personal loans up to $25K. If they're a member, they can apply online from the store in 10 minutes. Script: "Are you a Visions member? They offer personal loans that are often better than store credit."
Step 3 β CFCU Community Credit Union
Serves Broome/Tioga/Chemung counties. Anyone can join. Personal loans, competitive rates. Great option if they're not already a member β they can join and apply same day.
Step 4 β Bread Financial / Klarna
Higher approval rates. Bread Financial offers lines up to $25K for home furnishings. Klarna allows 4 payments for smaller purchases. Both accessible via smartphone. "Let me show you one more option β this takes 3 minutes."
Last Resort β Hold / Layaway
Put a 48-hour hold on the item while they sort financing. Never let them leave empty-handed β give them a specific next step. "I can hold this for you while you talk to your bank β what works better, 24 or 48 hours?"
72-Month Push Strategy
The goal: get every possible customer on the 72-month plan. It makes higher tickets possible and turns hesitators into buyers.
When to Lead with 72 Months
β’ Any purchase over $2,500
β’ Whenever a customer hesitates on price
β’ When selling a full room (always)
β’ When customer mentions budget concerns
β’ Every mattress + base combo
β’ Whenever a customer hesitates on price
β’ When selling a full room (always)
β’ When customer mentions budget concerns
β’ Every mattress + base combo
The Upgrade Close
Once they accept the monthly payment: "Since you're already at $X/month, the upgrade from this to the premium version is only $12 more a month. Want to see it?" The 72-month plan makes every upsell tiny.
Closer Scripts β Every Situation Covered
Tap to expand. Adapt the words β keep the structure.
The 90-Second Opener
Walk-in, cold customer
"Hey, welcome to Raymour & Flanigan! I'm [Name]. Quick question β are you updating a specific room today or just getting ideas?
[If specific room] β "Perfect β I know exactly where to take you. Follow me."
[If browsing] β "I love that. I'll give you space but let me show you the two things everybody's been buzzing about this week β takes two minutes."
π― Never say "Can I help you?" β 80% of people say no on reflex. Lead with a question that has no wrong answer and a direction to walk.
β οΈ "My Spouse/Partner Isn't Here"
Most common deal killer β 3 options to handle it
Option A β The FaceTime Close
"I totally get it β this is a big decision and you want them involved. Can we FaceTime them right now? I'll give you two a minute to talk it through, and I can answer any questions they have directly. Most couples make the decision together in about 10 minutes."
Option B β The 24-Hour Hold
"Here's what I'll do β let me put a 24-hour personal hold on this so it doesn't sell while you're gone. That way there's no pressure and you can come back together, or even just call me and we handle it over the phone. What time works for you tomorrow?"
Option C β The Photo Text (if they won't commit to a hold)
"Let me get a good photo of this on your phone right now so you can show them tonight. And here's my number β if they love it, text me and I'll get the paperwork started. I can even do a lot of this remotely so you don't have to make a second trip."
π― The goal is to never let them walk out without a committed next step β a time, a hold, or a photo + your number saved in their phone. If they leave with nothing, they don't come back 60% of the time.
βοΈ Competition Objections
Ashley's, Bob's, Wayfair, and online stores
vs. Ashley HomeStore or Bob's Discount
"I'm glad you're comparing β you absolutely should. Here's what I'd ask you to look at side by side: the frame construction, the warranty coverage, and what happens if something goes wrong. With us, you call me directly and I handle it. I've seen what happens when people call 800-numbers for warranty claims. What specifically did you like about what you saw there? Let me show you how we stack up."
vs. Wayfair or Online
"I hear that a lot β and honestly, if it's a lamp or a throw pillow, Wayfair is fine. But for a mattress or a sofa you're going to sleep on or sit on every day for 10 years? You can't feel it through a screen. And when it shows up in a flat box and one leg is broken, you're starting a 3-week email chain with a chatbot. With me, you sit in it, you feel it, and I'm your person if anything ever goes wrong. That's worth something β and our prices are more competitive than most people expect."
vs. "I Saw It Cheaper Online"
"Can you pull that up? I want to see exactly what you're looking at." [Look at it together] "A couple things to check: Is white-glove delivery included, or is that extra? What's the return policy if it's not right? And is it the same construction β same spring count, same frame gauge? I want to make sure you're comparing apples to apples, because sometimes they look the same and they're not."
π― Never trash the competition β it makes you look insecure. Instead, redirect to criteria that favor R&F: in-person experience, warranty, your personal service, and local delivery. Let them talk themselves out of the competitor.
π³ Financing Declined Recovery
Don't lose the sale when Synchrony says no
"Okay, no worries at all β this happens and it doesn't mean anything about the deal. Let me show you two things that work for a lot of my customers.
First β have you tried Affirm? It's completely separate from our store credit and it takes about 60 seconds on your phone. A lot of people get approved there when other options don't go through. Let's check right now while we're here β it won't affect your credit score at all.
[If Affirm declines too:]
Second option β are you a member of Visions or CFCU? Their personal loan rates are actually really good for furniture, and it's almost like bringing your own financing β same as buying a car with your own loan. You could apply on your phone right now and be approved in 10β15 minutes.
Either way, I'm not letting you leave here without getting you what you need. What would you like to try first?"
β οΈ Never show disappointment or make the customer feel embarrassed. Keep your energy exactly the same as before the decline. Treat it like a minor routing change, not a rejection.
π
72-Month Financing Push
Lead with monthly, close bigger deals
Lead-With-Monthly Opener
"Before I show you the price tag, let me show you what this actually costs you per day β because I think it changes things completely."
[Pull up the financing calculator]
"This bedroom set β everything you're looking at β is $127 a month on our 72-month plan. That's about $4 a day. You probably spend more than that on coffee. And you're going to spend 8 hours every night in this bedroom for the next 10 years. Does $127 a month work for your budget?"
The Upgrade Move (once they say yes to monthly)
"You're at $127 a month. The next level up β the one with the power base and the premium mattress β is $154 a month. That's $27 more a month for something you'll feel every single morning. Let me show you both so you can feel the difference."
For "I Don't Like Financing" Customers
"I completely understand β and if you want to pay cash, that's great. But let me just show you what the monthly looks like, because a lot of my customers who plan to pay cash end up on the plan anyway. When they see $89 a month, they'd rather keep their cash liquid and just set up the payments. It's interest-free, so there's no cost to you. Does that make sense to consider?"
π― The 72-month plan turns a $9K deal into a $125/month conversation. Use the Financing Hub calculator in real time. Show them the number on your phone or tablet β seeing it makes it real.
π The Room Expansion Close
Turn one piece into a full room
"I'm so glad we found that. Now that we have the [sofa / mattress / chair] locked in, what's going in the rest of that room? Because I want to make sure everything flows together and you don't have to come back in three weeks when you realize something doesn't work.
Let me show you what our design team put together around this exact piece β it takes 5 minutes and it'll give you a complete picture."
π― Same customer, second sale. Walk them immediately. Don't ask β lead. "Follow me" closes more rooms than "would you like to see."
π° Price Hesitation / Sticker Shock
When they flinch at the total
"I hear you β and let me reframe this. What if I told you this [piece] is $89 a month? Because that's what it is on our 72-month plan. You're going to use this every single day for the next 10 years. That's less than $3 a day for furniture you actually love β that costs less than a daily coffee.
[Pull up calculator] See? $89 a month. Does that work?"
π― Never defend the price. Redirect to the monthly number immediately. The calculator is your most powerful tool β use it visually.
π Be-Back Recovery Text
They left β get them back within 2 hours
"Hey [Name]! It was so great meeting you today. I wanted to let you know the [specific item] you loved is in stock in [color/size]. A couple of other customers have been eyeing the same one this week. If you'd like me to set it aside for 24 hours, just say the word β I'll hold it personally. No obligation, just want to make sure it's there for you. β [Your name], R&F Johnson City π±"
π― Send this within 2 hours of them leaving. After 24 hours, the emotional connection is mostly gone. The 24-hour hold creates urgency without pressure β and it's a reason to call back.
π€ The Referral Ask
Right after closing β while they're happiest
"I'm so glad we got this done β you're going to love it when it's set up. I do want to ask you something before you go. Helping people find the right piece β honestly this is my favorite part of the job.
Who's one person in your life who's been talking about updating their home? Maybe they moved recently, or they've been saying their mattress is killing them? I'd love to take care of them the way I took care of you today β they'll be in good hands, I promise.
What's their name?"
π― Ask for a NAME, not a "maybe." "Who do you know who might be interested?" gets a shrug. "What's their name?" gets an answer. Once you have a name, ask for the introduction.
π‘οΈ Protection Plan Reframe
When they hesitate on the plan
"I get it β nobody loves add-ons. Let me tell you what this actually is though. This covers accidental stains, tears, pet damage, and structural issues for [X] years. On a [sofa / mattress / recliner], the most common thing I see people call about is [common issue]. Without this, that repair is $400β800. With it, you make one call and it's handled β no questions asked.
For [plan cost], on a 72-month plan that's $[X]/month extra. I would never let someone I care about leave without this. It's the one thing I'd do differently if I were buying this myself."
π― Break the plan cost into the monthly number just like the furniture. "$15 more a month for 6 years of complete coverage" is much easier than "$299."
π€ Team Closer Protocol
When teammates bring you in to close
Signal from teammate: "Hey [Name], can you come take a look at something?"
Her opener: "Hi! So I heard you've been looking at the [item] β I love that one. Can I ask, what's holding you back from taking it home today?"
[Listen fully. Don't talk. The first thing they say is the real objection.]
Handle the objection, then: "Here's what I'd like to do for you..." [close]
π― As the closer, your job is to listen first. The teammate already tried to sell β she comes in as the trusted expert, not the second salesperson. The question "what's holding you back?" is the key. Let silence do the work after they answer.
Daily Shift Blueprint
Power Prep
30 min before shift
1
βText your 3 hottest leads from the Book of Business β "Thinking of you, the [item] is still available!"
βPost one piece of content to your Facebook/Instagram β a before/after, a product highlight, or a financing fact ("$9K bedroom for $127/month")
βWrite today's $ goal on paper. Commit to it.
βCheck in-store promos and financing terms β know today's offers cold
Floor Positioning
First hour on floor
2
βStation near mattress OR power recliner β highest average ticket. Be visible at the entrance path.
βGreet every customer within 90 seconds. Be the first face. First contact wins more often than not.
βQualify immediately: "Are you updating a specific room or exploring?" β this tells you how to spend the next 30 minutes.
βCapture contact info within 5 minutes of every conversation β before you know if they'll buy. "Let me grab your number in case that piece sells before you decide."
The Sell
Active selling hours
3
βLead with monthly payment on every item over $1,500. Never lead with total price. "This is $89 a month" opens the door. "This is $6,400" closes it.
βSit with them. Demo the lifestyle. Make it feel like their home, not a showroom.
βAfter every item: "What else goes in that room?" Walk them there immediately.
βIntroduce 72-month financing before they ask about price. Control the conversation.
Maximize the Close
Every transaction
4
βProtection plan β always, positioned as the monthly add-on ("$14 more a month")
βDelivery upgrade β white glove setup included vs. threshold delivery
βAccessories β rug, lamps, pillows: "Let me show you what the designer put with this"
βReferral ask β right after the close, while they're happiest
End of Shift Pipeline Work
Last 30 min
5
βLog every customer in the Scoreboard β buyers AND non-buyers
βSend be-back texts to everyone who left without buying (within 2 hours of their departure)
βUpdate Book of Business β move statuses, set follow-up dates
βOne social post if you didn't post pre-shift
βCheck tomorrow's hot list β who's your first call?
ποΈ ThuβMon: How to Work Each Day
Thursday
Serious shoppers, light crowds. Ideal for long consultations and full-room builds. Your referral calls work well on Thursdays β people have time to talk.
Friday
Post-payday traffic. Decision-makers. Lead hard with financing today β "It's payday Friday, and our 72-month plan makes this a no-brainer right now."
Saturday
Highest volume day. Work fast β qualify in 90 seconds, move on if they're not buyers. Use your team for the hold-and-follow. Every contact gets your number.
Sunday
Family decision day. Both partners are there. This is the day for full-room packages and the spouse script. Make them both feel heard. Close to both.
Monday
Last-chance urgency day. "The promo rate changes this week" or "That item's been popular this weekend." Monday converts Saturday browsers into buyers. Text your weekend be-backs first thing.
Settings
Your Name
Shown in the header
Store / Location
Your R&F location
Daily Sales Goal ($)
Your personal daily target
Commission Rate (%)
Your average commission on sales (R&F typically 4β8%)
Protection Plan Commission (%)
Usually higher than base commission rate
π What You Take Home at Different Sales Levels
β οΈ Data Management
All data is saved in your browser's local storage. It stays on this device. Export regularly for backup.